Profit First

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Where are you on your Profit First Journey?

(Click to the answers to expand)
I know a little bit...
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Free Giveaway

Transform your business from a cash-eating monster to a money-making machine by starting the journey today and claim your free two chapters today. 

Included with this Profit First book you will receive:

Supporting literature from Accounted For Ltd. 

Along with the full book and marked-out parts of special note, Accounted For will provide you with the tools and resources you need to get started and maximise your business’s full potential.

An optional 15-30 minute consultation with Lee and Leanne.

Working with Lee and Leanne we will show you how to implement some of the tools, share how it worked for us and give you clear actions that you can implement.

Buy the full book here



I'd like to find out how to implement profit first in my business...
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Press play and fast forward your business potential

This presentation will give you a clear understanding of just how the Profit First model can work for your business and the knowledge on how to implement it in your business. Helping you focus on profits first, we will show you how to improve cash flow and more importantly give you the confidence to run the business rather than it running you. We offer an on-demand version of the presentation, a live interactive version (max 5 people) where we take Q&As, as well as a bespoke version tailored specifically to you.

Profit First
On Demand Workshop

30 mins



Profit First
Group Workshop

1 hr



Profit First Bespoke Workshop

Pick a day/time



I would like to take the Profit Assessment and get the roll out plan...

Take the Profit First Assessment

Scale your business and scale your freedom with Profit First

Get the profit assessment as mentioned in the book by a certified accredited firm, this is where we work out the CAP’s (current allocation percentages), TAP’s (target allocation percentages), suggested quarterly adjustments and more, this is the big step towards becoming more profitable, understanding your business cashflow, eradicating entrepreneurial poverty/debt, and gaining financial freedom!

Taking the profit first assessment will give you a more accurate picture of how your business is performing and give you the tools to make informed decisions. This assessment will transform the way you see accounting. 

£0 to £500k Turnover



£500k to £1m Turnover






I want everything tailored for me with 12 months of support...

Complete Profit First package



With the complete package you will receive the book, presentation & assessment. On top of this you are getting 12 months of support, with a plan completely tailored to you. Working with you on a 1 to 1 basis, with regular check-ins and quarterly reviews to help ensure you get the best results for you and your businesses.

  • 1 Years worth of support
  • Book
  • Presentation
  • Assessment
Accounted For Ltd

The Profit First System Philosophy

As an entrepreneur, have you ever found yourself covering operational expenses, overhead costs, and employee wages but leaving little to pay yourself? Unfortunately, despite the efforts and passion given to a business, many entrepreneurs are often left short when paying themselves.

Profit First is a game changer that offers a fresh perspective for cash management, guiding entrepreneurs to reframe their budget and revenue by putting profit before expenses, and not just making sure they break even.

It is a revolutionary way of looking at your business’s finances. As mentioned, it focuses on the profitability of the business, first and foremost, placing profit as the priority in financial decision-making. This method ensures that owners are not only able to pay themselves but also create a strong and healthy business.

Accounted For Ltd

Business Owner Manual

The Profit First book is a manual for business owners who want to transform their business and claim increased profits that have been rightfully earned. A physical copy of the Profit First book can become your handbook, no matter what stage your business is in. With your physical copy, take notes, highlight your favourite sections, and then put ideas into practice with the help of AccountedFor’s bespoke workshops and tutorials. Become one of the Profit First Professionals!

This method helps business owners to prioritize their profits, which can be difficult for entrepreneurs who are new to the game. It helps them to think like a CEO: making more profit-oriented decisions that will benefit their business in the long run. This method increases accountability and transparency while also giving owners more control over funds.

Profit first

How does Profit First work?

The majority of businesses follow the same formula when calculating their cash flow. It evaluates profit as an outcome once expenses are paid with the following formula:

Sales – Expenses = Profit

This leads entrepreneurs to use more of their budget than necessary on business costs.

Profit first

Profit First Professionals Formula

The Profit First professionals approach instead suggests that a specified predetermined percentage amount of revenue should be designated as profit. The remaining portion is used to consciously budget for expenses. This budget is calculated with the following formula:

Sales – Profit = Expenses

By determining profits based on your typical revenue, a pre-determined amount can then be allocated to wages, utilities, and production costs. This process creates a long-term, sustainable way that leads to big profits, where you can reap the rewards of your dedication and hard work.

Accounted For Ltd

Does Profit First work for small businesses?

Own Business

When setting up a business, various costs and expenses can be overwhelming, especially if you aren’t instantly generating a lot of income. Most of the time, this results in many business owners neglecting to pay themselves (pay yourself first principle) as they don’t feel worthy of the money that could be better spent elsewhere in the business.

Highly profitable businesses

The profit-first approach is a powerful method that guides business owners to remove the temptation of feeding and immediately putting the entirety of their profits back into the business, helping with many areas of their own financial struggles. The Profit-First system has enabled countless start-up businesses to establish their baseline expenses whilst prioritising profitability. It encourages business owners to allocate funds into specified spending buckets. Handle business banking by moving profits into their own dedicated account and keeping expenses and taxes in separate locations, the temptation to dip into your profits for business expenses is far reduced if you don’t have your entire fortune in one place.

In other words, this encourages owners to set aside money for growth and reinvestment in the business while also ensuring that they have sufficient funds for expenses and taxes.

Accounted For Ltd

Are you Suffering from a Profit Thirst?

If you agree one of the main jobs of an accountant is to help you account for your money, then find out here how you, and your business, can be up and running with the international and best-selling Profit First cashflow system, based on the Profit First book, with the only certified Profit First accountancy firm in Wales!

Profit First is brought to you by the Accounted For team, we have seen hundreds of our clients build successful businesses and believe this will continue equipping them to live life on their terms. 


Completely Transformed

At Accounted For we love working with entrepreneurs, innovators & disrupters. The Profit First method makes sure your business not only scales but your freedom does too. It addresses the commonly held accountancy practices that look great on paper, but not always on a month-to-month or even day-by-day reality. Accounted For will show you how to lead with Profit First, transforming your business, and business owners’ lives, with finance expertise, and impactful entrepreneurial strategies.

Accounted For Ltd

Multi Million Dollar Companies

More than 600,000 businesses across the world have already become more profitable after implementing this methodology. Making their business permanently profitable. Whether you’re a start-up or a multi-million-pound turnover business making serious money, we can help get you on the road to increasing profits for little upfront investment and become one of the profit first professionals. 

Overall, it is an excellent way to ensure that your business remains profitable and continues to grow healthy. By focusing on the profitability of the business first and foremost, it helps owners to manage their finances more efficiently while also creating a strong foundation for growth. With this method, owners can make informed decisions based on their profits and take control of their funds, making more money. It is an invaluable tool for any business owner!

Accounted For Ltd

Ending entrepreneurial poverty

The Profit First Method helps entrepreneurs combat entrepreneurial poverty, or the state of living hand-to-mouth. It allows entrepreneurs to prioritize their profits and ensure they are making enough money to sustain themselves and their businesses.

Additionally, this method also encourages entrepreneurs to reinvest and save for the future, allowing them to plan for growth and security, and become a better business owner.

Deals with;

• Entrepreneurial Stress & strains of managing cash reserves or lack of a cashflow system in place

• Entrepreneurial anxiety & frustration

• Feeling like you are just surviving

• Being lost in a haze of numbers & bills

Gives you;

• The space to finally take a holiday

• The confidence to scale

• The clarity to make informed decisions

• Drive profit in your business to invest

Ending entrepreneurial poverty

Deals with;

  • Stresses & strains of managing cashflow or lack of a cashflow system in place
  • Entrepreneurial anxiety & frustration
  • Feeling like you are just surviving
  • Being lost in a haze of numbers & bills

Gives you;

  • The space to finally take a holiday
  • The confidence to scale
  • The clarity to make informed decisions
  • Profit in your business to invest
Accounted For Ltd

We recently set up a new business and got on board with accounted for, to look after our finances. We signed up with there profit first scheme and this has been a great tool for us as a business as keeps everything in line. Lee and Leanne and the team are a pleasure to work with ⭐️⭐️⭐️⭐️⭐️

Rob & Kyle
FSE Group

Accounted For Ltd

Profit First is a great strategy to adopt when looking to manage multiple business interests and ensure you are getting out what you put in. The Profit First methodology is an eye opener that stops you fearing the numbers and embracing their full potential.

Darrell Irwin

Lizzy Bernthal
Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine: This is an ESSENTIAL buy for any business owner! This is an ESSENTIAL buy for any business owner! It has transformed my coaching business and my life through changing how I think about money and profit. Having a profit pot 1st before sales of expenses is genius to create an abundant mindset get rid financial of scarcity to create joy in business through transforming the lives of others. Can’t thank you or recommend you enough Mike 🙏🙏
Josephine Asante
Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine: This book will transform the way you approach your Business - if you allow it to! Profit First is mind blowing and will challenge your mindset on your current Business Finance practices. I love how practical the book is and in the early chapters, Mike gives you practical steps on how to start putting aside business profit straight away. Read this book with an open mind and get ready to unlearn all that you know about how to manage your Business finances.
Luis santi
Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine: Great The best
Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine: A book about finances that is somehow enjoyable - and made me rethink my biz entirely. Awesome book. I hate dealing with money but this book entirely shifted my perspective on my business finances. I enjoyed reading it (a first with a money book..) But also implemented everything because it was simple and made way more sense than anything else I'd tried to do to become more profitable. Mike is a genius.
Peter Pearson
Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine: STOP SCROLLING. BUY THE BOOK. Literally the best thing I’ve ever read for my business. I think I will come back and write another review in 12months with my profit statement, and again another 12 after that. This is INSANELY priceless for any business owner.
Iain Scott
Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine: Great insight and depth Along with the audiobook, this printed book provides an excellent insight and guide to a business can financial management concept, coined Profit First. Although the concept itself is straight forward, the author carefully provides great depth and analysis around why it works, how it works, as well as answering common questions you'll probably have when reading or listening to the book.Overall, this is a model I'm keen to put into practice and review with others within my business circle.PS. The audiobook is read by the author, Mike Michalowicz, and as such, contains (why I'd call) bonus anecdotes and side notes that are both helpful for the listener, as well as providing even more context to the content.
Peter Messervy
Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine: Good sound practice A good process that resolves into a sound business practice and awareness often overlooked.
Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine: Confusing system I liked the idea, but got lost reading this book. I'm sure there's a simpler way to do this without having so many bank accounts, but liked the concept of paying your profits first so you receive those benefits.
jack mizon
Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine: Life altering Wondrously insightful wizardry can’t wait to implement what I've read exciting times ahead for me my business and family. x
Mrs D.
Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine: Great book, thank you! Book delivered in perfect condition- well worth the read. Thank you!